Luxury · Brand + Film

Maison Vela

2024

An editorial brand world and film for a luxury label that needed to justify a premium price.

+58%

Avg. order value

Press features

The challenge

The label looked mid-market online, undercutting its in-store luxury experience.

We built an editorial visual system and a cinematic brand film that made the price feel inevitable.

Brand strategy

Visual identity

Editorial website

Brand film

Art direction

ÉV

Client

Élise Vela

Founder, Maison Vela

"Every frame felt couture. Our customers finally see what we always knew we were."

Élise Vela · Founder

Let's build the next case study together.